basikidea

Great design is more than a utility; it sparks conversations.

To create an atmosphere of dialogue with and among consumers, brands must be pertinent to the time, visually promote and prove differentiation, offer a unique interactive media experience, all while capturing their specific target audiences.

The integration of your unique brand to the multicultural mainstream requires us to factor cultural insights into your marketing campaigns. As a result creative, media, strategy and technology must all work together to reach the right person in the right place at the right moment with the right message | without exception.

And all design, whether action response or brand oriented, should be fashioned and optimized, to drive an individual’s conversions and achieve the desired result.

basikdisciplines

Basik designers are tasked with becoming an authority on one of the following tactical areas. We keep our clients abreast of the latest trends and best practices.

Marketing / Advertising
Brand Identity
Stationary Collateral
Brochures / Mailers
Wedding & Event Stationery
Package Design / T-Shirts
Signage / Outdoor Media
Catalogs / Magazines
Book Publishing / Editing
Web Design / Development
Video Production / Editing
Interactive Media

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basikapproach

Everything starts with strategy. We research and analyze you, and develop a strategic plan built around our 4 basik keys:

insight

We uncover consumer behaviors that contribute to your unique selling position; the motivating and relevant big idea we intend to communicate to your specific target audiences.

impact

We plan for max audience involvement, with a focus on creating distinctive brand experiences that leverage marketing, advertising, and design opportunities.

engagement

We focus on inspiring audience participation by using interactivity to facilitate connection. The basik purpose is to create experiences that sustain an ongoing brand relationship.

experience

We succeed when an audience not only resolves their loyalty to your brand, but proceeds further to persuade others likewise; resulting in retaining current loyal consumers and recruiting the future ones.

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